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We create hyper-accurate synthetic bank transactions so you can demo your products to any business in any industry, of any size

demolytics

demolytics

WHAT IS DEMOLYTICS?

We create demo data.

Do you want three years of bank transactions to demo your product to an advertising agency with 40 staff? No problem

What about demo transactions for a car dealership, a charity, or maybe a dentists? Yes, we can do that too, and literally any other industry you need.

We can generate demo data for any sized business, in any industry. AND it's accurate. Like, really accurate.

We create demo data.

Do you want three years of bank transactions to demo your product to an advertising agency with 40 staff?
No problem

What about demo transactions for a car dealership, a charity, or maybe a dentists? Yes, we can do those, and literally any other industry you need too.

We can generate demo data for any sized business, in any industry. AND it's accurate. Like, really accurate.

WHAT?

WHY MAKE IT?

WHY?

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SALES TEAMS

Sales teams waste valuable time manually preparing demo data to mimic client transactions, slowing down the sales process.

In our backend system, sales teams select an industry SIC code, and a business size and hit submit. A few minutes later they receive three years of demo bank transactions via Xero.

A hairdressers bank transactions look very different to a multi-national firm - you need data that reflects your clients, and you need it quickly, and accurately.

SAVE TIME

Sales teams waste valuable time manually preparing demo data to mimic client transactions, slowing down the sales process.

In our backend system, sales teams select an industry SIC code, and a business size and hit submit. A few minutes later they receive three years of demo bank transactions via Xero.

A hairdressers bank transactions look very different to a multi-national firm - you need data that reflects your clients, and you need it quickly, and accurately.

SAVE TIME

Sales teams waste valuable time manually preparing demo data to mimic client transactions, slowing down the sales process.

In our backend system, sales teams select an industry SIC code, and a business size and hit submit. A few minutes later they receive three years of demo bank transactions via Xero.

A hairdressers bank transactions look very different to a multi-national firm - you need data that reflects your clients, and you need it quickly, and accurately.

CLIENT PITCHES

Poor-quality demo data results in ineffective presentations, missed opportunities, and lower conversion rates. 


We produce clean, industry-specific, hyper-accurate demo data for accounting software.


Demolytics produces every bank transaction for your target client would face - helping your demo feel exactly like their business.

IMPROVE YOUR CLIENT PITCHES

Poor-quality demo data results in ineffective presentations, missed opportunities, and lower conversion rates. 


We produce clean, industry-specific, hyper-accurate demo data for accounting software.


Demolytics produces every bank transaction for your target client would face - helping your demo feel exactly like their business.

IMPROVE YOUR CLIENT PITCHES

Poor-quality demo data results in ineffective presentations, missed opportunities, and lower conversion rates. 


We produce clean, industry-specific, hyper-accurate demo data for accounting software.


Demolytics produces every bank transaction for your target client would face - helping your demo feel exactly like their business.

NO MORE WASTED TIME

Every month Xero resets it's demo data. Which in turn means every month you have to rebuild your demo data.


Once subscribed, you will get access to our demo data, customised to your clients, and we updated it regularly with new transactions - keeping your demo data up to date, and always available.


DATA ON DEMAND

Every month Xero resets it's demo data. Which in turn means every month you have to rebuild your demo data.


Once subscribed, you will get access to our demo data, customised to your clients, and we updated it regularly with new transactions - keeping your demo data up to date, and always available.


DATA ON DEMAND

Every month Xero resets it's demo data. Which in turn means every month you have to rebuild your demo data.


Once subscribed, you will get access to our demo data, customised to your clients, and we updated it regularly with new transactions - keeping your demo data up to date, and always available.


ACCURACY, AND GDPR

Existing solutions lack sector-specific, and business size data leaving teams dependent on generic, unrealistic datasets.


Current demo data restricts flexible scenario testing, limiting the ability to demonstrate product versatility.


Using real client data in demos risks privacy breaches and potential GDPR violations.

INDUSTY & BUSINESS SIZE SPECIFIC DEMO DATA

Existing solutions lack sector-specific, and business size data leaving teams dependent on generic, unrealistic datasets.


Current demo data restricts flexible scenario testing, limiting the ability to demonstrate product versatility.


Using real client data in demos risks privacy breaches and potential GDPR violations.

BUSINESS SPECIFIC

Existing solutions lack sector-specific, and business size data leaving teams dependent on generic, unrealistic datasets.


Current demo data restricts flexible scenario testing, limiting the ability to demonstrate product versatility.


Using real client data in demos risks privacy breaches and potential GDPR violations.

TESTING, TESTING, 1,2,3...

We have trained our Machine Learning models using over 10 million real world bank transactions.


As you can imagine, we have used the very latest Data Science techniques to optimise the accuracy of the demo data we produce.


We've tested, and tested, and tested it before testing it again with accountants to verify that our data is accurate and reflective of any business in any industry, of any size.

PRODUCT TESTING

We have trained our Machine Learning models using over 10 million real world bank transactions.


As you can imagine, we have used the very latest Data Science techniques to optimise the accuracy of the demo data we produce.


We've tested, and tested, and tested it before testing it again with accountants to verify that our data is accurate and reflective of any business in any industry, of any size.

PRODUCT TESTING

We have trained our Machine Learning models using over 10 million real world bank transactions.


As you can imagine, we have used the very latest Data Science techniques to optimise the accuracy of the demo data we produce.


We've tested, and tested, and tested it before testing it again with accountants to verify that our data is accurate and reflective of any business in any industry, of any size.

HOW DO WE USE AI?

HOW?

We have created a range of Machine Learning models that are trained on over 20 million rows of real data. They create synthesised bank transactions to replicate any business in any industy, of any size.

We've created a range of Machine Learning models that are trained on over 10 million rows of real data. They create synthesised bank transactions to replicate any business in any industy, of any size.

We don't just produce data once. Our models take into account changes in the economy too. For example, if there is a VAT change that affects an industry, our models adapt accordingly. If interested charges are no longer tax deductible, our models adapt. You get the idea - our data really is hyper-accurate!

We produce hyper-accurate data, but it still has a human touch. We work with leading qualified accountants to verify the accuracy of our work.

WHO ARE DEMOLYTICS?

WHO

Mark Barrett

Mark’s been leading teams of data scientists, analysts, and engineers for over 20 years, helping businesses unlock their potential with industry leading data solutions. He loves collaborating, creative thinking, and helping people unlock to their potential. Mark is grounded and approachable, so you’ll always feel supported while getting cutting-edge results.

CO-FOUNDER: DATA SCIENCE & INNOVATION

Mark Barrett

Mark’s been leading teams of data scientists, analysts, and engineers for over 20 years, helping businesses unlock their potential with industry leading data solutions. He loves collaborating, creative thinking, and helping people unlock to their potential. Mark is grounded and approachable, so you’ll always feel supported while getting cutting-edge results.

CO-FOUNDER: DATA SCIENCE & INNOVATION

Mark Barrett

Mark’s been leading data for over 20 years, helping businesses unlock their potential by creating industry leading data solutions. He loves collaborating, creative thinking, and helping people and companies unlock their potential.

CO-FOUNDER: DATA SCIENCE & INNOVATION

Sam Horner

Sam Horner is a seasoned professional with over 20 years of experience in the accounting industry, with the last nine years focused on SaaS solutions for accountants and SMEs. Sam has driven business development, established global partnerships, and expanded sales channels, helping firms leverage technology to improve their processes.

CO-FOUNDER: BUSINESS DEVELOPMENT

Sam Horner

Sam Horner is a seasoned professional with over 20 years of experience in the accounting industry, with the last nine years focused on SaaS solutions for accountants and SMEs. Sam has driven business development, established global partnerships, and expanded sales channels, helping firms leverage technology to improve their processes.

CO-FOUNDER: BUSINESS DEVELOPMENT

Sam Horner

With over 20 years of experience in the accounting industry, Sam is a specialist in SaaS solutions for accountants and SMEs. He's frequently found expanding sales channels, and helping firms leverage technology to improve their processes.

CO-FOUNDER: BUSINESS DEVELOPMENT

Billie Mcloughlin

Billie is our experienced accountant with a demonstrated history of working in practice. Skilled in all aspects of accounting with a keen interest in applying her knowledge to technology based solutions

ACCA QUALIFIED ACCOUNTANT

Billie Mcloughlin

Billie is our experienced accountant with a demonstrated history of working in practice. Skilled in all aspects of accounting with a keen interest in applying her knowledge to technology based solutions

ACCA QUALIFIED ACCOUNTANT

Billie Mcloughlin

Billie is our experienced accountant with a demonstrated history of working in practice. Skilled in all aspects of accounting with a keen interest in applying her knowledge to technology based solutions

ACCA QUALIFIED ACCOUNTANT

Dr Irfan Mehmood

Irfan’s expertise encompasses a wide range of disciplines, including Artificial Intelligence and Machine Learning, with a particular emphasis on Vision AI and Generative AI

ASSOCIATE PROFESSOR AT BRADFORD UNIVERSITY

Dr Irfan Mehmood

Irfan’s expertise encompasses a wide range of disciplines, including Artificial Intelligence and Machine Learning, with a particular emphasis on Vision AI and Generative AI

ASSOCIATE PROFESSOR AT BRADFORD UNIVERSITY

Dr Irfan Mehmood

Irfan’s expertise encompasses a wide range of disciplines, including Artificial Intelligence and Machine Learning, with a particular emphasis on Vision AI and Generative AI

ASSOCIATE PROFESSOR AT BRADFORD UNIVERSITY

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